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Longer explanations for what does not fit on the Services page: how things work, the numbers, and the limits.
How Ad Budget Works at Optima
Your top-up goes in full to your own ad account; our 15% management fee plus VAT is billed separately. The first three months are the algorithm's learning period, and unused budget becomes credit -- it does not expire.
Updated 20 September 2026Read →
A Chatbot That Learns from Your Customers' Questions
A bot that answers from your own materials, not the internet. If it doesn't know, it says so -- and the question goes on the list we fill every Monday.
Updated 20 September 2026Read →